11/22/08 - Wineries
Wine based Cocktails Coming
At the Olive Garden restaurant chain's annual Wine Category Management Meeting, vendors met with company marketers to discuss the future. In a savvy spirit of partnership, Olive Garden revealed its goals, growth opportunities and areas of improvement with its winery partners. In turn, winery vendors shared the latest industry trends, pricing and marketing ideas and other valuable suggestions.
Greg Rees, director of beverage marketing for Olive Garden, describes how Trinchero Family Estates Winery responded at the company's recent event: "They always do a great job. They think outside the box, give us interesting tactics and different ways of presenting wines. What's neat is they are not strictly selling their own product but recommend wines that aren't theirs if they believe it benefits our overall wine list." Hotel Magazines
Bill Barry, VP of hospitality and foodservice for Trinchero Family Estates, says his company has built a skilled marketing department that supports their customers with innovative data, analysis, and growth recommendations. http://hfbexecutive.com
The most innovative idea presented by Trinchero to Olive Garden? "Wine-based cocktails," says Rees. "They created recipes and held a tasting. Most people think Sangria when they think about wine drinks. Trinchero's idea helps grow the entire wine category."
You can view this article at: http://hfbexecutive.com
About the Author
I am author of this article and i want to give awareness about food and drink and thier lot of varieties.
The categories are actually related to hotel food and beverage industry and other related stuffs associated with hotel, restuarants, resorts, casino industry.
Jeanne Bischoff
infohfb@gmail.com
http://hfbexecutive.com
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Wine based Cocktails Coming
At the Olive Garden restaurant chain's annual Wine Category Management Meeting, vendors met with company marketers to discuss the future. In a savvy s...
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Pacquet Pouilly Vinzelles
The village of Pouilly in southern Burgundy has become famous for its white wines, especially those from the Fuisse designation. Jean-Paul Paquet is one of the areas top producers and also offers one of the most delicious Chardonnays from the 'Vinzelles' vineyards that we have tasted in some time. The nose of this wine offers a hint of smoke and spice. The palate is expansive with a touch of oak and well rounded fruit making the Pouilly Vinzelles a great alternative to its more expensive Burgundy neighbors. PPV03 PPV03
Price: 48.99 USD
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